Claim.It is a cosmetic and wellness company.
Our Philosophy
We harness antioxidant-rich African botanicals to target specific cosmetic and health concerns. We believe the answers to our beauty and wellness are naturally available in the diverse flora on the African continent.
Our active ingredients are supported by scientific research. The Claim.It range includes cosmetic and wellness products for direct consumers, as well as premium botanical extracts for other cosmetic companies.
Science Meets Nature
We harness antioxidant-rich African botanicals to target specific cosmetic and health concerns. We believe the answers to our beauty and wellness are naturally available in the diverse flora on the African continent.
Our active ingredients are supported by scientific research. The Claim.It range includes cosmetic and wellness products for direct consumers, as well as premium botanical extracts for other cosmetic companies.
Fragrance-free Formulations for Sensitive Skin
We take a gentle approach to our skin- and haircare therefore our range is fragrance-free to protect sensitive skin.
Sustainability & Community
The botanicals we source are harvested sustainably across Africa. For us sustainability means more than environmental stewardship; it means empowering local communities to benefit economically from their land and resources.
Our Founder
Dr. Michelle Mukonyora, PhD (Med), brings specialized expertise in biotechnology and trichology (the medical study of hair) to every formulation. Her passion lies in creating products that leverage nature’s best offerings to address real cosmetic, health, and wellness concerns.